Business Insider - A year ago, Facebook announced it would redesign its News Feed. The new design would feature bigger pictures. It looked like this: But that design never got a full roll-out. Some users got it, but most never did. Then, this year, Facebook pushed a more toned-down redesign. This is what the site looks like for everyone now: So why did Facebook ditch the beautiful design for one that looks like it's from 2007? Dustin Curtis, an entrepreneurs who also writes a very popular blog, says he's heard from Facebook employees that the reason is that the beautiful, big-picture design was so popular with users that they weren't using other parts of the site, and that this was driving ad impressions down. In her own blog post, Facebook product designer Julie Zhuo says Curtis has it wrong. She says the reason Facebook went with the older-looking design is that, unlike Facebook employees, Curtis, and the kinds of people who read blog posts about design, most Facebook users
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