Facebook Has An Ingenious Plan To Make Sure Its New Video Ads Will Actually Be Worth Watching (FB)

Business Insider - Facebook will launch autoplay video ads very soon. Users will see them in their news feed whether they like them or not, two to three times per day. Normally, that would be a Facebook backlash waiting to happen. Facebook users generally hate changes of any kind to the site, and they love to complain about all the ads they see on it. So video ads showing up unbidden in a billion news feeds is likely to generate some whining from the masses. But Facebook has a clever plan that it believes will ensure these ads are all worth watching — and if it works, you may even like them. Each video will be screened before it airs by a panel of about 500 viewers, who make up a representative sample of Americans. They will give the 15-second videos a score to reflect how much they like them. Only videos that score highly will get onto Facebook's video ad platform. Facebook is particularly interested in running ads that are "funny" or "meaningful" in some way, according to Peter Daboll, CEO o